Welcome to the Wild Rose

Hit the Shoreline trail, ride the Emigration Canyon road, park your #!%!# car and ride your bike to work. What could be better than rolling down your favorite Salt Lake City route on a new Kona, Yeti, Jamis, Lapierre, Intense or Ibis bike? We're ready to help, be it a replacement tube, suspension service, a tune-up or that midlife crisis carbon, titanium fully-zoot, space-age, wonder rig that costs more than your first car. Our barley/bicycle/coffee/dog addicted crew, is Utah's finest, and represents more than a century's experience working with bicycles.

Like to repair your own equipment? We can keep you rollin' with our comprehensive Special Orders Page. Just order by 8:00 am on Monday and we'll have your parts in time for your weekend ride.

Our rental bikes are a bargain and a great way to check the latest technology whether you're riding Park City for the day or making the trek down to Moab for the weekend. We've got mountain bikes from Kona and Intense, just check our Rentals Page, then call us to make a reservation.

Check out the Mountain and Road sections of the bike page for a virtual catalog of the models we stock, with links to the manufacturer's model pages. Wild Rose is the Wasatch front's best source for cross country, all mountain, 29er, urban, and kids bikes.

Our specialized women's bicycles and women's bike accessories ensure high performance and comfort .We always stock a great selection of women's equipment and have assembled a sampling of products on our Women's Bike Page.

For both men and women, we stock a great selection of bicycle clothing from Pearl Izumi, DaKine, Prana, Sugoi and Royal Robbins. Our custom ski boot fitting experience caries over to our trail and cycle shoe offerings from Salomon, Specializedand Sidi, which are available with custom heat-molded insoles. We keep you protected with helmets and eyewear from Giro, Bell, Smith and Rudy Project.

Be sure to check our Specials Page for sales and discounts on last year's bicycles and other special items.

For hard core skate skiers dreaming of snow the day after Memorial day visit our Roller Ski Page to find your summer training supplies.

Enjoy your Summer Fun!

702 Third Avenue in Salt Lake City
801 533-8671

Latest News


June 27th, 2017

10:00 a.m. TO 5:00 p.m.
CLOSED Sat-Wed  7/1 to 7/5

10:00 a.m. TO 5:30 p.m.

Commemorative Bottles and Tees Available

June 15th, 2017

Click here to view and Pre-Order Team Flower Children commemorative gear.

(Mid July Delivery)